A map requires direction to be effective, the same as a flyer requires a good call to action to be effective. Regardless of how friendly your design is, if your flyer does not inform people what to do next, it will not be effective.
Strong CTAs stop people in their tracks and get them to do something right away. Is the call to action to call, come into the store, scan the QR code, or buy something? If so, the Call to action for flyers must be strong and compelling.
What is a Call to Action (CTA)
A Call to Action in a flyer informs individuals what they need to do next in a concise and motivational sentence so they think to do something today.
Examples of Good CTAs:
- “Call Now for a Free Quote” – This instructs individuals to call.
- “Visit Our Store Today and Enjoy 20% Discount” – Calls customers to the store by granting a discount.
- “Book Your Appointment Online and Save 10%” – This CTA is short and incentivizes readers to take action by booking online.
- “Scan this QR code to reserve your place.” This encourages individuals to scan the code and become more engaged.
With a great CTA, you can simply get anyone to convert into a valuable resource. Individuals will see your flyer, but without a CTA they will never know what to do next or what your company tries to provide them with.
The Key Components of a Flyer CTA
Various CTAs create various outcomes, and some perform worse than others. Want to create a flyer with an effective CTA? Then you must consider the key elements below.
- Clarity: The Call-To-Action should be concise and clear.
- Action Words: Action words like “Get,” “Claim,” “Call” or “Join” are strong and applied wherever needed.
- Sense of Urgency: Add phrases like “Limited Time” or “Now” to provide an element of urgency.
- Value Proposition: Carefully mention in detail what is being provided, if it is a discount, freemium, or a service.
- Visibility: Shout louder than the rest of the copy and make the CTA more prominent than any of the text so that the readers will notice it without fail.
Remember: A Flyer Without a CTA Is Like a Joke Without a Punchline.
Types of Call-to-Action Statements for Flyers
Various businesses need different Call to action for flyers. Here are some great examples:
For Discounts & Offers:
1. Limited-Time & Urgency-Based Offers
CTAs that create urgency and push for immediate action
- “Get 50% Off – Limited Time Only!”
- “Flash Sale! Grab Your Deal Before It’s Gone.”
- “Limited Stock! Claim Your Discount Today!”
- “Hurry! Discounts End Soon!”
- “Final Hours! Don’t Miss Your Exclusive Discount!”
- “Grab Your 40% Discount – Ends at Midnight!”
- “Don’t Miss Out! Extra 25% Off on All Orders!”
- “Your Discount Expires Soon – Act Now!”
- “The Time is Going – Grab Your Discount Today!”
- “Hurry! Your Coupon Code Expires in 24 Hours!”
- “Last Call for Savings – Don’t Miss Out!”
- “One-Time Offer – Prices Drop at Midnight!”
- “Flash Price Drop! Grab It Before It’s Gone!”
- “Score Big Savings – 3 Days Only!”
2. Exclusive Deals & Personalized Discounts
CTAs that highlight special, subscriber-based, or exclusive discounts
- “Exclusive Offer! Act Now for 15% Off!”
- “Unlock Your Special Price – Today Only!”
- “Sign Up & Save $10 on Your Next Order!”
- “Exclusive Deal! Apply Code [XYZ] for Instant Savings!”
- “Sign Up & Snag 15% Off Instantly!”
- “Extra Savings Alert! Use Code [SAVE20] at Checkout!”
- “Exclusive for You! Get 10% Off When You Subscribe!”
- “Claim Your Personalized Discount Now!”
- “Surprise Discount Inside – Click to Reveal!”
- “Exclusive VIP Deal – Shop & Save Now!”
- “One-Day Sale – Your Favorite Products at the Best Price!”
- “Claim Your Exclusive Loyalty Discount Now!”
- “Today Only! Instant Cashback on Every Purchase!”
- “Extra 5% Off at Checkout – No Code Needed!”
3. Buy More, Save More & Special Promotions
CTAs focused on bulk deals, cashback, and additional perks
- “Limited Stock! Claim Your Discount Today!”
- “Exclusive Offer! Act Now for 15% Off!”
- “Claim Your Personalized Discount Now!”
- “Hurry! Your Coupon Code Expires in 24 Hours!”
- “Surprise Discount Inside – Click to Reveal!”
- “Last Call for Savings – Don’t Miss Out!”
- “Exclusive VIP Deal – Shop & Save Now!”
- “Today Only! Instant Cashback on Every Purchase!”
- “Extra 5% Off at Checkout – No Code Needed!”
- “One-Time Offer – Prices Drop at Midnight!”
- “Save More, Spend Less – Limited-Time Markdown!”
- “Claim Your Exclusive Loyalty Discount Now!”
- “Flash Price Drop! Grab It Before It’s Gone!”
- “Stack Your Discounts – More Items, More Savings!”
For Event Flyers:
1. Urgency & Scarcity
Encourage quick action with limited-time deals or early bird pricing.
- Reserve Your Seat Now!
- Scan to Register for the Event.
- Secure Your Spot – Limited Tickets Available!
- Be Part of the Excitement – Register Today!
- Get Your Tickets Before They Sell Out!
- Book Your Spot Before It’s Gone!
- Tickets Selling Fast – Grab Yours Today!
- Only a Few Spots Left – Act Fast!
- Spots Are Filling Fast! Register Before It’s Too Late!
- Limited-Time Offer – Get Discounted Tickets Now!
- Get Ready for an Unforgettable Experience – Register Now!
- One Night Only! Don’t Miss This Exclusive Event!
- Step Into the Action – Register Now!
- Don’t Miss the Magic – Sign Up Before It’s Too Late!
2. Invitation & Encouragement
Make attendees feel welcomed and excited to join the event.
- Join Us This Saturday – Don’t Miss Out!
- Experience It Live – Register Now!
- Join the Fun – RSVP by Friday!
- Let’s Make Memories Together – Register Now!
- Join the Celebration – Get Your Ticket Today!
- Celebrate With Us – Get Your Ticket Today!
- Meet, Mingle & Make Memories – Register Today!
- Be There or Hear About It Later – Join Us!
- Network, Learn & Have Fun – Reserve Your Spot!
- Be the First to Experience It – Sign Up Now!
- Your Front-Row Seat Is Waiting – Grab It Now!
- The Ultimate Event Awaits – Get Your Pass Today!
- Be Part of Specials – Sign Up Today!
- Your Invitation Awaits – RSVP Now!
3. Exclusivity & VIP Access
Highlight special perks for VIPs, members, or early registrants.
- Exclusive Event – Sign Up Today!
- Secure Your VIP Access Now!
- Be a VIP for the Night – Get Exclusive Access!
- Your Name Belongs on This List – RSVP Now!
- Early Bird Pricing Ends Soon – Don’t Miss Out!
- Exciting Surprises Await – Join the Event Now!
- Be a Part of Specials – Sign Up Today!
- Exclusive Event – Sign Up Today!
- Be a VIP for the Night – Get Exclusive Access!
- One Click, One Ticket – Reserve Yours Instantly!
- Your Name Belongs on This List – RSVP Now!
- Don’t Just Hear About It – Be Part of the Action!
- Join the Guest List Before It’s Full!
- Excitement Starts Here – Sign Up Now!
For Restaurants & Food Flyers:
1. Immediate Action
Tempt customers with mouth-watering deals they can’t resist right now.
- Order Now & Get Free Delivery!
- Call Now to Book Your Table.
- Order Ahead & Skip the Line!
- Satisfy Your Cravings – Order Now!
- Savor the Flavor – Place Your Order Now!
- Hungry? Let’s Fix That – Order Now!
- Fresh, Hot & Ready for You – Dine In or Take Out!
- Your Perfect Meal Is Just a Click Away – Order Online!
- Spice Up Your Day – Try Our Chef’s Special!
- Feed Your Hunger, One Bite at a Time!
- Take Your Tastebuds on a Journey – Order Today!
- Don’t Just Read This – Come Taste What Everyone’s Talking About!
- From Our Kitchen to The Plate – Order Fresh Now!
- Feast Mode: ON – Order Your Favorites Now!
2. Special Offers & Discounts
Showcase limited-time discounts and exclusive food deals.
- Dine With Us Today & Get a Free Dessert.
- Enjoy Happy Hour – Specials All Evening!
- Get 10% Off Your First Online Order!
- Bring a Friend and Get a Free Appetizer!
- Delicious Deals Inside – Come In & Enjoy!
- Limited-Time Special – Try It Before It’s Gone!
- Satisfy Your Sweet Tooth – Desserts on Us!
- Made Fresh Daily – Come Taste the Difference!
- Brunch Like a Boss – Join Us This Week!
- Heat Up Your Taste Buds – Try Our Signature Dishes!
- Tasty Bites, Happy Nights – Book Your Table Now!
- Indulge in Every Bite – Visit Us Today!
- The Best Things in Life Are Tasty – Come Enjoy!
- A Meal Worth Sharing – Bring a Friend & Dine In!
3. Invitations & Experiences
Create an inviting atmosphere that promises great food and memories.
- Taste the Difference – Visit Us Tonight!
- Check Out Our New Menu – Reserve Your Spot!
- Your Dinner Table Is Ready – Book a Spot Today!
- Craving Something Delicious? We’ve Got You Covered!
- One Bite & You’ll Be Hooked – Come Taste for Yourself!
- Bring Your Appetite – We’ll Handle the Rest!
- Weekend Feast Awaits – Reserve Your Table Today!
- Food So Good, You’ll Want More – Visit Us Today!
- Nothing Brings People Together Like Good Food – Dine With Us!
- Great Food, Great Vibes – Experience It for Yourself!
- Flavors That Familiar For You – Try Them Today!
- Your Next Favorite Meal Is Here – Don’t Miss Out!
- One Taste & You’ll Be Back for More – Try It Now!
- Gather, Eat, Repeat – Make a Reservation Today!
For Business & Service Flyers:
1. Contact & Consultation
Encourage potential clients to reach out for expert guidance.
- Call Us Today for a Free Consultation.
- Request a Free Quote – Call Now!
- Book Your Appointment Now!
- Learn More – Phone for Information!
- Get Professional Assistance – Call Now!
- Let’s Talk! Schedule a Free Consultation Today.
- Need Help? We’ve Got You Covered – Call Now!
- Your Solution Starts Here – Get in Touch!
- Let’s Work Together – Contact Us Today!
- Expert Solutions Just a Call Away – Reach Out Now!
- Start Your Journey With Us – Book a Free Consultation!
- Your Success Starts Here – Schedule a Call Today!
- Talk to Our Experts – Get Personalized Advice!
- Tailored Solutions for Your Needs – Call for Details!
2. Offers & Incentives
Provide exclusive deals that make your service more appealing.
- Like Us on Social Media for Offers.
- Join Our Loyalty Scheme for Added Perks!
- Enquire Today for Special Offers!
- Unlock Exclusive Benefits – Sign Up Now!
- Get Results That Matter – Partner with Us!
- Don’t Wait! Take the First Step Toward Success!
- Transform Your Business – Contact Us Now!
- Discover How We Can Help – Request a Free Quote!
- Exclusive Services Await – Call to Learn More!
- No More Guesswork – Get Expert Help Now!
- Efficiency Starts Here – Book Your Consultation Today!
- Get Ahead of the Competition – Enquire Today!
- Making Things Easier for You – Let’s Talk!
- Fast, Reliable, and Affordable – Call Us Now!
3. Growth & Success
Position your business as the key to customer success and progress.
- Your Growth, Our Priority – Let’s Connect!
- Maximize Your Potential – Get a Custom Plan Today!
- Solutions You Can Trust – Call Us Now!
- From Start to Success – We’re Here to Guide You!
- Your Goals, Our Expertise – Let’s Make It Happen!
- Simplify Your Life – Get Professional Help Today!
- Experience the Difference – Book Your Free Consultation!
- Your Trusted Partner in Success – Let’s Talk!
- Hassle-Free Solutions Just a Click Away – Contact Us!
- One Call Could Change Everything – Get in Touch!
- Let’s Build Something Great Together – Start Now!
- We Handle the Details, You Focus on Growth – Reach Out!
- Quality Service You Deserve – Call to Get Started!
- Visit Our Store to Learn More.
For QR Code Flyers:
1. Discounts & Offers
Scan to unlock special savings and exclusive deals.
- Scan to Receive Your Discount Code.
- Unveil Special Content – Just Scan!
- Scan Here for an Unexpected Gift!
- Your Reward Is Just One Scan Away!
- Scan & Instantly Access Exclusive Deals!
- Exclusive Discounts Await – Just Scan!
- One Quick Scan = Instant Savings!
- Limited-Time Perks Inside – Scan to Reveal!
- Scan for a Chance to Win Big!
- Scan for a Prize Drawing Opportunity!
- Your Bonus Awaits – Scan & Claim It Now!
- Unlock Exclusive Membership Perks – Scan Now!
- Scan to Get Early Access to Our New Collection!
- One Scan Away from Exclusive Perks!
2. Content & Information
Provide instant access to valuable resources and insights.
- Scan Now & See the Video.
- Download Our App – Just One Scan Away!
- Subscribe to Our Newsletter – Scan to Join!
- Scan to Read Customer Reviews Before You Buy!
- Access Immediately – Just Scan the Code!
- Scan to See What’s Waiting for You!
- Scan to RSVP for Our Special Event!
- Get a Sneak Peek – Scan for Behind-the-Scenes Content!
- Discover Hidden Surprises – Scan & See!
- Access Step-by-Step Guides – Just Scan!
- Get Directions Instantly – Scan for Navigation!
- Scan & Start Your Free Trial Today!
- Instant Access to FAQs & Support – Just Scan!
- Scan for a Special Message from Us!
3. Engagement & Connection
Use QR codes to drive interaction and customer relationships.
- Unlock VIP Content – Scan Now!
- Scan & Connect with Us on Social Media!
- Scan for a Personalized Shopping Experience!
- One Scan to Stay Updated – Join Our Community!
- Scan & Share This with a Friend!
- Scan to Chat with Our Team Instantly!
- Unlock Something Special – Just Scan & Enjoy!
- One Scan, Endless Benefits – Try It Now!
- Scan & Get Personalized Recommendations!
- Your Next Adventure Starts Here – Just Scan!
- Unlock Interactive Content – Scan Now!
- Scan to RSVP for Our Special Event!
- Access Immediately – Just Scan the Code!
- Scan to See What’s Waiting for You!
These CTA statements improve the efficiency of your flyer by inviting immediate action from prospective clients.
How to Design Your Call-To-Action for Flyers
Your CTA is not only about the words; its design is equally important. Here’s how to design it to impress:
- Use Bold & Large Fonts: Make your CTA easy to read by using bold and large fonts. You can also try an AI font pairing generator to find the perfect style for your content.
- Choose Eye-Catching Colors: Use vibrant color palettes like red, orange, or yellow to grab attention and create a sense of urgency.
- Place It Where People Will See It: Place the CTA in an obvious position towards the top or bottom of the flyer to receive maximum attention.
- Use Buttons or Shapes: Make people notice the CTA by placing it in a box, creating a button effect, or utilizing an arrow that points toward it and gets them to click.
- Add Icons: Incorporate related icons, such as a phone icon alongside “Call Now,” to explain and make it more attractive.
A good CTA, created correctly, not only gets seen but also has the best opportunity for people to take action on it.
Real-Life Examples of Call To Action of Flyers
Here are a few examples of effective flyers with powerful CTAs:
Local Bakery:
“Come in today & receive a free cupcake – First 50 people only!”
Summary:
A neighborhood bakery wanted to attract more visitors on a slow weekday by offering free cupcakes to the first 50 customers. This bakery flyer idea helps them to spread the word and draw people in.
Why It Works:
- Urgency: “Limited to First 50 Customers” is a message that creates a feeling of urgency, which compels potential customers to act.
- Plain Advantages: The promotion of a free cupcake is simple and exciting, and the proposition of value is graspable by consumers.
- Visual Appeal: The ad included drool-worthy pictures of the top-selling cupcakes from the bakery, which added to the overall effect.
Outcome:
There was a flash of feet in the door, and the bakery had 30% more customers on promotion day.
Fitness Gym:
“Sign up Now & Your First Month Is On Us – Don’t Miss Out!”
Overview:
A gym club was looking for new members and was running a free first-month offer for sign-ups within a certain time window.
Why It Works:
- Powerful Action Verbs: “Join Now” is a strong command to act right away.
- Time Sensitivity: “Offer Ends Soon” is a time-sensitive promotion, urging potential members to act on the offer now.
- Incentivizing Offer: The month of free trial allows an experience of the gym at zero expense, keeping the entry barrier to a bare minimum.
Result:
The gym experienced a new membership increase of 25% during the promotional phase, with an adequate number of new members converting into long-term subscribers.
Event Flyer:
“Scan to Sign Up for Our Music Festival – Early Bird Tickets On Sale!”
Description:
A forthcoming music festival promoted early bird tickets via handbills in an attempt to promote the advance sale of tickets.
Why It Works:
- Contemporary Method: Using a QR code on flyers for registration is a desirable alternative to tech-savvy audiences, enabling instant action on the spot.
- Special Offer: “Early Bird Tickets Available” suggests that the visitors will be saving money, which is another stimulus for early action.
- Visuals: Colorful graphics and photos of previous festivals generated excitement and anticipation.
Result:
The festival received a 40% increase in advance ticket purchases over previous years, partly attributable to the well-designed CTA and flyer.
Online Shopping Store:
“Shop Now & Save 20% – Use Code ‘SAVE20’ at Checkout.”
Overview:
A store website aimed to boost web sales through a direct mail promotion to a discount code promotion.
Why It Works
Direct Action: “Shop Now” is a compelling and action-based command that encourages direct web action.
Specific Incentive: The 20% discount is a concrete incentive that will appeal to price-conscious consumers.
Simple Application: Giving a unique discount code makes shopping a simple task as it becomes effortless for the consumer to utilize the discount.
Result:
The campaign resulted in a 50% growth in traffic on the site and a 35% growth in sales during the campaign duration.
Service Business:
“Call for a Free Home Inspection – Limited Slots Available!”
Overview:
A locally owned home inspection company drafted flyers to market their free inspection promotion to homeowners.
Why It Works:
- Concise Call to Action: “Call for a Free Home Inspection” is brief, so homeowners know what to do next.
- Limited Availability: The text “Limited Slots Available” creates a sense of urgency, as homeowners are prompted to call at once.
- Value Proposition: Free inspection alleviates one of homeowners’ most nagging fears, thus creating considerable value. The services industry had a 60% boost in inquiries and appointments, thereby converting leads to customers.
These show how CTAs create a sense of urgency and action.
Conclusion
A great call to action makes flyers more powerful and effective. Whether you’re promoting a sale, an event, or a business, your CTA should be clear, strong, and persuasive.
Now it’s your turn! Explore how to make a flyer to design a high-converting flyer. Need pre-made flyer templates? Take a look at our editable flyer templates and get designing today!
