The right flyer size ensures maximum impact. Common sizes include A4 (8.27″ × 11.69″) for detailed promotions, A5 (5.83″ × 8.27″) for compact marketing, A6 (4.13″ × 5.83″) for quick handouts, and DL (3.9″ × 8.3″) for sleek brochures. In the U.S., Letter (8.5″ × 11″) is standard. Choosing the right size helps deliver your message effectively.
Using flyer templates can help you maintain a professional look while saving time on design. Plus, a flyer maker allows you to customize layouts effortlessly, ensuring your flyer stands out.
Standard Flyer Sizes Guide
The standard flyer size is 8.5″ × 11″ (2550px × 3300px) or, in North America, a sheet of printer paper. In the rest of the world, A4 is the standard size, or 8.27″ × 11.69″ (2481px × 3507px).
Flyers come in different sizes, each designed for a specific purpose. The right size depends on:
- Content Amount – Do you need lots of details or just a simple message?
- Distribution Method – Will you hand it out, mail it, or display it?
- Design Needs – Are you using high-impact visuals or just text?
Understanding flyer measurements helps ensure that your design fits well within the intended space. Here’s a breakdown of some of the most common flyer sizes used in both print and digital formats:
Flyer Size in Inches
Here’s a look at the common flyer sizes in inches, providing an overview of flyer dimensions.
| Flyer Format | Size in Inches |
|---|---|
| A3 | 11.7 x 16.5 |
| A4 | 8.3 x 11.7 |
| A5 | 5.8 x 8.3 |
| A6 | 4.13 x 5.8 |
| A7 | 2.9 x 4.13 |
| Square | 4.13 x 4.13 |
| DL | 4.33 x 8.66 |
Flyer Size in Pixels
Below are the corresponding pixel dimensions for the common sizes, which are essential for digital design.
| Flyer Format | Size in Pixels |
|---|---|
| A3 | 3508 x 4960 |
| A4 | 2480 x 3508 |
| A5 | 1748 x 2480 |
| A6 | 1240 x 1748 |
| A7 | 874 x 1240 |
| Square | 1240 x 1240 |
| DL | 1300 x 2600 |
Flyer Size in Centimeters
The following overview details typical flyer sizes in cm, which is useful for international standards.
| Flyer Format | Size in Centimeters |
|---|---|
| A3 | 29.7 x 42.0 |
| A4 | 21.0 x 29.7 |
| A5 | 14.8 x 21.0 |
| A6 | 10.5 x 14.8 |
| A7 | 7.4 x 10.5 |
| Square | 10.5 x 10.5 |
| DL | 11.0 x 22.0 |
Flyer Size in Millimeters
And here are the flyer sizes in millimeters for precise measurements in print production.
| Flyer Format | Size in Millimeters |
|---|---|
| A3 | 297 x 420 |
| A4 | 210 x 297 |
| A5 | 148 x 210 |
| A6 | 105 x 148 |
| A7 | 74 x 105 |
| Square | 105 x 105 |
| DL | 110 x 220 |
Common Flyer Sizes and Their Uses
Understanding the intended purpose of your size can help you select the most effective dimensions. Below are some of the most popular flyer sizes along with their specific uses and design tips to make the most out of each format.
| Flyer Format | Size in Inches | Size in Pixels | Size in Centimeters | Size in Millimeters |
|---|---|---|---|---|
| A3 | 11.7 x 16.5 | 3508 x 4960 | 29.7 x 42.0 | 297 x 420 |
| A4 | 8.3 x 11.7 | 2480 x 3508 | 21.0 x 29.7 | 210 x 297 |
| A5 | 5.8 x 8.3 | 1748 x 2480 | 14.8 x 21.0 | 148 x 210 |
| A6 | 4.13 x 5.8 | 1240 x 1748 | 10.5 x 14.8 | 105 x 148 |
| A7 | 2.9 x 4.13 | 874 x 1240 | 7.4 x 10.5 | 74 x 105 |
| Square | 4.13 x 4.13 | 1240 x 1240 | 10.5 x 10.5 | 105 x 105 |
| DL | 4.33 x 8.66 | 1300 x 2600 | 11.0 x 22.0 | 110 x 220 |
A3 Flyer Size
The A3 flyer size is perfect for making a bold statement, offering ample space for eye-catching visuals and detailed content.
- Dimensions:
- Inches: 11.7″ x 16.5″
- Pixels: 3508 x 4961 pixels
- CM: 29.7 cm x 42 cm
- MM: 297 mm x 420 mm
- Overview: A large flyer size offers plenty of space for graphics, images, and detailed information.
- Best for: Posters, promotional events, product showcases, large-format designs.
- Design Tip: Use the extra space for bold, high-quality images and prominent headlines. Avoid overcrowding the flyer with text.
For Example: A consulting firm uses an A3 flyer for its Annual Business Growth Summit to showcase keynote speakers, event details, and a QR code for registration. The large format allows for a bold title, high-quality images, and a professional blue and white theme, making it perfect for display in offices, conference halls, and co-working spaces.
A4 Flyer Size
The A4 flyer size is a versatile and widely used option, balancing detailed content with a convenient, easy-to-distribute format.
- Dimensions:
- Inches: 8.3″ x 11.7″
- Pixels: 2480 x 3508 pixels
- CM: 21 cm x 29.7 cm
- MM: 210 mm x 297 mm
- Overview: The most commonly used size, ideal for detailed content while still easy to handle.
- Best for: Business handouts, event promotions, corporate flyers, brochures.
- Design Tip: Focus on a balanced design, with clear headings and enough white space to keep the layout organized.
Example: A tech company uses an A4 flyer to invite industry leaders to its Annual Innovation Summit. The flyer features a sleek design with the event title, date, venue, and a QR code for quick registration. The A4 size provides enough space for essential details while maintaining a clean, professional look, making it ideal for email attachments, print distribution, and office notice boards.
A5 Flyer Size
The A5 flyer size is a compact yet effective choice, offering a balance between portability and sufficient space for key information.
- Dimensions:
- Inches: 5.8″ x 8.3″
- Pixels: 1748 x 2480 pixels
- CM: 14.8 cm x 21 cm
- MM: 148 mm x 210 mm
- Overview: A versatile and cost-effective flyer size with enough space for key details. A half-page flyer (5.5″ x 8.5″) is a compact alternative, maintaining readability while lowering printing costs – ideal for mass distribution.
- Best for: General marketing, invitations, event flyers, and promotions.
- Design Tip: Use bold visuals and concise messaging. This smaller format demands attention-grabbing designs to stand out.
For Instance: A cafe launches a new seasonal menu and uses an A5 flyer for marketing. The compact size makes it perfect for handing out in-store, placing in takeaway bags, and distributing in nearby offices. With bold images of featured dishes, a special discount offer, and a QR code for online orders, the flyer effectively grabs attention while keeping printing costs low.
A6 Flyer Size
The A6 flyer size is a handy and portable option, making it ideal for quick promotions and direct customer engagement.
- Dimensions:
- Inches: 4.1″ x 5.8″
- Pixels: 1240 x 1748 pixels
- CM: 10.5 cm x 14.8 cm
- MM: 105 mm x 148 mm
- Overview: A compact, pocket-sized flyer, great for handing out or including in packages.
- Best for: Coupons, postcards, small advertisements, invitations.
- Design Tip: Keep the design simple and direct. Focus on one key message or image to avoid clutter on the small canvas.
For Example: A retail store uses an A6 flyer to distribute exclusive discount coupons for its holiday sale. The compact size makes it easy to hand out at checkout, slip into shopping bags, or include in direct mail campaigns. With a bold discount offer, a clear call-to-action, and an expiration date, the flyer effectively drives customer engagement and store visits.
A7 Flyer Size
A7 flyers are ultra-compact and easy to distribute, making them perfect for small yet impactful marketing materials.
- Dimensions:
- Inches: 2.9″ x 4.1″
- Pixels: 874 x 1240 pixels
- CM: 7.4 cm x 10.5 cm
- MM: 74 mm x 105 mm
- Overview: The smallest standard flyer size, ideal for very targeted or minimal content.
- Best for: Tickets, loyalty cards, mini advertisements.
- Design Tip: Stick to minimal text and bold graphics. Use large fonts to ensure readability despite the small size.
For Instance: A coffee shop uses an A7 flyer as a loyalty card, offering a free drink after ten purchases. The small size makes it easy for customers to carry in their wallets. With a simple design, brand logo, and stamp section, the flyer effectively encourages repeat visits while keeping the message clear and concise.
Square Flyer Size
Square flyers offer a modern and stylish look, making them great for creative marketing.
- Dimensions:
- Inches: Commonly 5″ x 5″ or 6″ x 6″
- Pixels: 1500 x 1500 pixels (for 5″ x 5″), 1800 x 1800 pixels (for 6″ x 6″)
- CM: Commonly 12.7 cm x 12.7 cm or 15.2 cm x 15.2 cm
- MM: 105 mm x 105 mm
- Overview: A trendy, modern format perfect for unique designs and creative promotions.
- Best for: Social media-friendly content, high-end product flyers, and modern marketing campaigns.
- Design Tip: Emphasize symmetry in your design. Square flyers are great for creating aesthetically pleasing layouts with centered elements.
Example: A luxury skincare brand uses a 6” x 6” square flyer to promote its new organic face serum. The modern format enhances the premium look, featuring a centered product image, minimalist typography, and a QR code for online purchases. The stylish, symmetrical design makes it ideal for in-store displays, influencer giveaways, and social media sharing.
DL Flyer Size
DL flyers have a sleek, vertical layout, making them ideal for direct mail and informational handouts.
- Dimensions:
- Inches: 3.9″ x 8.3″
- Pixels: 1169 x 2480 pixels
- CM: 9.9 cm x 21 cm
- MM: 110 mm x 220 mm
- Overview: A long, narrow flyer often used for inserts and direct mail.
- Best for: Mailings, menus, event invitations, informational brochures.
- Design Tip: Organize your information vertically with clear sections. Make sure your call-to-action stands out at the bottom or top of the flyer.
For Example: A financial firm uses a DL flyer to invite clients to an Exclusive Investment Seminar. The sleek, vertical layout presents key details like the event date, location, and guest speakers in a structured format. A professional color scheme, company branding, and a QR code for registration make the flyer effective for direct mail and office distribution.
How to Choose the Right Flyer Size for Your Needs
Selecting the right flyer size is vital for effective communication. Consider the standard flyer dimensions based on your content, distribution method, and target audience. The dimensions of a flyer can greatly influence how your message is perceived and how well it captures attention.
- Purpose: For detailed content, opt for larger sizes like A4 or A3. For simple messages, smaller formats like A6 or A7 are ideal as small flyer sizes that are cost-effective.
- Distribution Method: Consider your distribution method. Smaller sizes like A5 or DL are easy to carry at events, while larger flyers work better in high-traffic areas for maximum visibility. Explore distribution flyer ideas like direct mail, local business partnerships, or digital sharing for wider reach.
- Audience Considerations: Younger groups prefer modern designs and unique formats, like square flyers, to stand out online. Familiarity with typical flyer sizes helps you make the right choice.
Also, keep the standard flyer size in pixels in mind for digital designs—typically around 1080 x 1920 pixels for social media.
Conclusion
The right flyer size is crucial in making your design visually appealing and effective. A well-sized flyer ensures your message is clear, engaging, and suited for your target audience.
Before finalizing your design, consider your content, audience, and distribution method to choose the perfect dimensions.
Looking for an easy way to create stunning flyers? Explore our flyer templates and get started today!
