Flyer size plays a key role in ensuring your message stands out, whether in print or digital formats. In this blog, we’ll help you choose the ideal flyer dimensions.
Standard Flyer Size Guide
The standard flyer size is 8.5″ × 11″ (2550px × 3300px) or, in North America, a sheet of printer paper. In the rest of the world, A4 is the standard size, or 8.3″ × 11.7″ (2480px × 3508px).
Flyers come in various sizes, each suited for different purposes and types of distribution. The size you choose can depend on factors such as the amount of content, distribution method, and design requirements.
Here’s a breakdown of some of the most common flyer sizes used in both print and digital formats:
Flyer Size in Inches
Here’s a look at the common flyer sizes in inches, providing an overview of flyer dimensions.
| Flyer Format | Size in Inches |
|---|---|
| A3 | 11.7 x 16.5 |
| A4 | 8.3 x 11.7 |
| A5 | 5.8 x 8.3 |
| A6 | 4.13 x 5.8 |
| A7 | 2.9 x 4.13 |
| Square | 4.13 x 4.13 |
| DL | 4.33 x 8.66 |
Flyer Size in Pixels
Below are the corresponding pixel dimensions for the common flyer sizes, which are essential for digital design.
| Flyer Format | Size in Pixels |
|---|---|
| A3 | 3508 x 4960 |
| A4 | 2480 x 3508 |
| A5 | 1748 x 2480 |
| A6 | 1240 x 1748 |
| A7 | 874 x 1240 |
| Square | 1240 x 1240 |
| DL | 1300 x 2600 |
Flyer Size in Centimeters
The following overview details typical flyer sizes in cm, which is useful for international standards.
| Flyer Format | Size in Centimeters |
|---|---|
| A3 | 29.7 x 42.0 |
| A4 | 21.0 x 29.7 |
| A5 | 14.8 x 21.0 |
| A6 | 10.5 x 14.8 |
| A7 | 7.4 x 10.5 |
| Square | 10.5 x 10.5 |
| DL | 11.0 x 22.0 |
Flyer Size in Millimeters
And here are the flyer sizes in millimeters for precise measurements in print production.
| Flyer Format | Size in Millimeters |
|---|---|
| A3 | 297 x 420 |
| A4 | 210 x 297 |
| A5 | 148 x 210 |
| A6 | 105 x 148 |
| A7 | 74 x 105 |
| Square | 105 x 105 |
| DL | 110 x 220 |
Common Flyer Sizes and Their Uses
Understanding the intended purpose of your flyer size can help you select the most effective dimensions. Below are some of the most popular flyer sizes along with their specific uses and design tips to make the most out of each format.
| Flyer Format | Size in Inches | Size in Pixels | Size in Centimeters | Size in Millimeters |
|---|---|---|---|---|
| A3 | 11.7 x 16.5 | 3508 x 4960 | 29.7 x 42.0 | 297 x 420 |
| A4 | 8.3 x 11.7 | 2480 x 3508 | 21.0 x 29.7 | 210 x 297 |
| A5 | 5.8 x 8.3 | 1748 x 2480 | 14.8 x 21.0 | 148 x 210 |
| A6 | 4.13 x 5.8 | 1240 x 1748 | 10.5 x 14.8 | 105 x 148 |
| A7 | 2.9 x 4.13 | 874 x 1240 | 7.4 x 10.5 | 74 x 105 |
| Square | 4.13 x 4.13 | 1240 x 1240 | 10.5 x 10.5 | 105 x 105 |
| DL | 4.33 x 8.66 | 1300 x 2600 | 11.0 x 22.0 | 110 x 220 |
A3 Flyer Size
- Dimensions:
- Inches: 11.7″ x 16.5″
- Pixels: 3508 x 4961 pixels
- CM: 29.7 cm x 42 cm
- MM: 297 mm x 420 mm
- Overview: A large flyer size offers plenty of space for graphics, images, and detailed information.
- Best for: Posters, promotional events, product showcases, large-format designs.
- Design Tip: Use the extra space for bold, high-quality images and prominent headlines. Avoid overcrowding the flyer with text.
A4 Flyer Size
- Dimensions:
- Inches: 8.3″ x 11.7″
- Pixels: 2480 x 3508 pixels
- CM: 21 cm x 29.7 cm
- MM: 210 mm x 297 mm
- Overview: The most commonly used flyer size, ideal for detailed content while still easy to handle.
- Best for: Business handouts, event promotions, corporate flyers, brochures.
- Design Tip: Focus on a balanced design, with clear headings and enough white space to keep the layout organized.
A5 Flyer Size
- Dimensions:
- Inches: 5.8″ x 8.3″
- Pixels: 1748 x 2480 pixels
- CM: 14.8 cm x 21 cm
- MM: 148 mm x 210 mm
- Overview: A versatile and cost-effective flyer size, offering enough space for key information without being too large.
- Best for: General marketing, invitations, event flyers, and promotions.
- Design Tip: Use bold visuals and concise messaging. This smaller format demands attention-grabbing designs to stand out.
A6 Flyer Size
- Dimensions:
- Inches: 4.1″ x 5.8″
- Pixels: 1240 x 1748 pixels
- CM: 10.5 cm x 14.8 cm
- MM: 105 mm x 148 mm
- Overview: A compact, pocket-sized flyer, great for handing out or including in packages.
- Best for: Coupons, postcards, small advertisements, invitations.
- Design Tip: Keep the design simple and direct. Focus on one key message or image to avoid clutter on the small canvas.
A7 Flyer Size
- Dimensions:
- Inches: 2.9″ x 4.1″
- Pixels: 874 x 1240 pixels
- CM: 7.4 cm x 10.5 cm
- MM: 74 mm x 105 mm
- Overview: The smallest standard flyer size, ideal for very targeted or minimal content.
- Best for: Tickets, loyalty cards, mini advertisements.
- Design Tip: Stick to minimal text and bold graphics. Use large fonts to ensure readability despite the small size.
Square Flyer Size
- Dimensions:
- Inches: Commonly 5″ x 5″ or 6″ x 6″
- Pixels: 1500 x 1500 pixels (for 5″ x 5″), 1800 x 1800 pixels (for 6″ x 6″)
- CM: Commonly 12.7 cm x 12.7 cm or 15.2 cm x 15.2 cm
- MM: 105 mm x 105 mm
- Overview: A trendy, modern format perfect for unique designs and creative promotions.
- Best for: Social media-friendly content, high-end product flyers, and modern marketing campaigns.
- Design Tip: Emphasize symmetry in your design. Square flyers are great for creating aesthetically pleasing layouts with centered elements.
DL Flyer Size
- Dimensions:
- Inches: 3.9″ x 8.3″
- Pixels: 1169 x 2480 pixels
- CM: 9.9 cm x 21 cm
- MM: 110 mm x 220 mm
- Overview: A long, narrow flyer often used for inserts and direct mail.
- Best for: Mailings, menus, event invitations, informational brochures.
- Design Tip: Organize your information vertically with clear sections. Make sure your call-to-action stands out at the bottom or top of the flyer.
How to Choose the Right Flyer Size for Your Needs
Selecting the right flyer size is vital for effective communication. Consider the standard flyer dimensions based on your content, distribution method, and target audience. The dimensions of a flyer can greatly influence how your message is perceived and how well it captures attention.
- Purpose: For detailed content, opt for larger sizes like A4 or A3. For simple messages, smaller formats like A6 or A7 are ideal as small flyer sizes that are cost-effective.
- Distribution Method: Consider your distribution method. Smaller sizes like A5 or DL are easy to carry at events, while larger flyers work better in high-traffic areas for maximum visibility.
- Audience Considerations: Younger groups prefer modern designs and unique formats, like square flyers, to stand out online. Familiarity with typical flyer sizes helps you make the right choice.
Also, keep the standard flyer size in pixels in mind for digital designs—typically around 1080 x 1920 pixels for social media.
Conclusion
In summary, choosing the right flyer size is vital for effective communication. Consider your content and audience to create a standout flyer design that captures attention!
